About Safe-T-Fone
Product Description and Principal Functions
Safe-T-Fone is a mobile phone accessory that:
Removes health risks associated with mobile phone radiation
Provides an acoustic handsfree function to the mobile phone
Retro-fits all popular models
Safe-T-Fone is constructed entirely of non-conducting materials, principally moulded thermoplastic and extruded silicon. Components include a sound cup or adaptor plate which is adhered to the external speaker area of the mobile phone ( two versions available to match with all popular models), a flexible sound tube of extruded silicon and an ear piece. The sound tube is detachable from the sound cup for storage.
Principal functions: Safe-T-Fone removes health risks (real or perceived) associated with mobile phone radiation. The product also delivers reliable handsfree functionality to most popular mobile phones at an affordable price.
Key Product Features and Benefits
Safe-T-Fone is patented, has social benefit, global commercial potential and is wholly Australian owned.
Product / market strengths include:
- Large, global market (1 billion mobile phone handsets)
- Unique - no competitors
- Provides a superior handsfree function
- Robust - fail proof, reliable
- Simple - intuitive operation, requires no instruction on use
- Inexpensive - low barrier to trial product
- Versatile - retro-fits most models
- Does not negatively impact phone's performance - signal strength, battery power (limiting talk-time)
- No regulatory authorisation required.
- Novel Design - eye-catching and sophisticated
- Controversial -Large media interest. Strong candidate for Word-of-Mouth promotion.
- Fashion target market- large potential for future variations to attract younger markets, increasing acceptance and therefore awareness to the radiation danger.
In a market dominated by technology, the issues associated with the design of Safe-T-Fone posed a challenge on three fronts. The first was breaking into the market with a product that provided a simple solution (too simple - a rubber tube), the second challenge was ensuring the functionality of the phone was enhanced (providing handsfree functionality superior in sound quality to electronic handsfrees) and thirdly, developing a product that could retrofit to all major mobile phones including legacy product. Sophisticated styling, tight tolerances, careful material selection and extensive modelling and market research resolved each of these issues. The concept and design supports an "appropriate technology" solution to a technology induced problem.
Product life cycle and environmental considerations:
The dissimilar components that make up the unit are easily separated and sorted for future recycling. Packaging has been maintained at minimum requirements for retail display, protection and provision of information.
Relevance of external form and ergonomic considerations:
Particular attention has been placed on both external form and ergonomics. The form has been developed to reflect the look and feel of mobile phone handsets and associated products. Ergonomically the comfort level of the earplug is aided with the provision of two alternative sizes.
Aesthetics:
The aesthetics were also influenced by the mobile phone market and associated products and were further driven by the desire for a 'sexy', 'must have' object.
Safety:
This is a product that addresses the safety concerns of high level mobile phone use. It does not create problems or concerns in the area of safety.
Design problems encountered and solved:
Adapting the product to different phones and to different users meant a long and intense research and prototyping phase that culminated in a versatile and highly usable product. Problems over assembly issues that were raised during this phase were solved through improvements in the design of each component.
Important and innovative features:
It is an entirely innovative concept new to the market. This solution would never have come from the Telecommunications Industry as historically their solutions have been entrenched within an electronic paradigm. This acoustic solution represents innovation utilising appropriate technology. Whilst electronic solutions to radiation problems have been attempted, none have achieved the level of radiation attenuation attributed to Safe-T-Fone.
We want to thank all our customers for their contribution to a worthy course. Safe T Fone is now available to purchase online CLICK TO BUY.
